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The Tourism Development in the Tourist Area of Český les
Braunová, Natálie ; Valentová, Jana (advisor) ; Brůžková, Pavla (referee)
The aim of the bachelor thesis is to present the turist area of Český les as a competitive tourist area with a specific potential for the tourism development. The bachelor thesis is divided into four individual chapters. The first chapter consists of the general terms of tourism, which are related to the topic of the bachelor thesis. The second chapter specifies the geographic, natural and economic characteristics of the tourist area. The third chapter deals with the analysis of the supply and the demand in tourism in the tourist area of Český les, one part also focuses on the questionnaire survey, which was made among the visitors of the tourist area. The SWOT analysis sums up the current state of tourism in the tourist area of Český les. The final fourth chapter includes the proposals and opportunities of the tourism development, which are mostly based on the findings from the previous chapters.

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